Privacy policy

Last updated: August 12, 2025

Privacy Policy – Personal Data and Cookies

This Privacy Policy describes how your personal information is collected, used, and shared when you visit BELINCLAY.COM, make a purchase or any other transaction there, or when you contact us by any other means.

In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms for the collection, use, and disclosure of your information as described in this Privacy Policy.

The personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information (including inferences drawn from that personal information), depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card, debit card, and bank account numbers; payment card information; bank account information; transaction details; payment method; payment confirmation; and other payment details.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Your communications with us, including information you include in communications with us, for example when you send a customer service inquiry.

  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information, including information about how you interact with the Services, such as how and when you access or use the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, contact us, or otherwise provide us with your personal information;

  • Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;

  • From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;

  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • To provide, customize, and improve the Services. We use your personal information to provide the Services to you, including to perform our contract with you; process your payments; fulfill your orders; remember your preferences and items you are interested in; send account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and otherwise manage your account; arrange shipping; facilitate possible returns and exchanges; enable you to post reviews; and create a personalized shopping experience (for example, by recommending products related to your purchases). This may include using your personal information to tailor and improve the Services to make them more relevant.

  • Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you online advertisements for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart, as well as your other activity on the Services.

  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate, or take action regarding fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.

  • To communicate with you. We use your personal information to provide customer service, respond to your requests, deliver effective services, and maintain our business relationship with you.

  • Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies; to investigate or participate in civil discovery proceedings, potential or ongoing litigation, or other adversarial legal proceedings; and to enforce our terms or policies, or investigate potential violations of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, service providers, and other third parties that provide services on our behalf (for example: IT management, payment processing, data analytics, customer service, cloud storage, fulfillment and shipping).

  • With business and marketing partners to provide marketing services and deliver advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted ads and marketing content based on your online activity across different merchants and websites.

  • When you instruct us, request it, or otherwise consent to the disclosure of certain information to third parties—for example, to ship products to you or through your use of social media widgets or login integrations.

  • With our affiliates or more generally within our group of companies.

  • In connection with a business transaction, such as a merger or bankruptcy; to comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests); to enforce applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. The information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the one where you reside, in order to provide and improve the Services.

In addition, to protect, grow, and improve our business, we use certain enhanced Shopify features that integrate data and information from your interactions with our Store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

To learn more about Shopify’s use of your personal information and your rights, you can consult Shopify’s Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal information here: Shopify Privacy Portal link.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we encourage you to review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on them.

Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or by a third party. The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or of their owners or operators, unless otherwise stated on the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the information below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or infallible, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts or policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request to the extent permitted by law.

  • Right of access / right to information. You may have the right to request access to the personal information we hold about you.

  • Right to deletion. You may have the right to request deletion of the personal information we hold about you.

  • Right to correction. You may have the right to request correction of inaccurate personal information we hold about you.

  • Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Managing communication preferences. We may send you promotional emails. You can opt out at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

You can exercise these rights through the locations provided within the Services or by contacting us using the contact details below. To learn more about Shopify’s use of your personal information and the rights you may have—including rights related to data processed by Shopify—you can consult: https://privacy.shopify.com/fr.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, to the extent required or permitted by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you would like to make a complaint about our processing of your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with the data protection authority in your region.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or where applicable an equivalent contract issued by the competent authority in the United Kingdom—unless the data transfer is to a country that is recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us at [phone number], email us at belinclay@gmail.com, or write to us at 160 Rue Stinson, Montréal, QC, H8R 3J8, CA.